EasyGen

What they built

EasyGen is an AI writing tool for LinkedIn, sold as a Chrome extension and web app. Ruben Hassid, a French founder who had already built a big LinkedIn following, noticed the same pattern everywhere: people wanted to post consistently but froze at the blank page. EasyGen takes a rough idea and turns it into a formatted post written in the style that actually performs on LinkedIn. He priced it like a cheap ghostwriter, roughly two dollars a day, instead of the two thousand a month a human one costs.

How they did it

Ruben did not start with ads. He seeded EasyGen inside three WhatsApp groups of about a thousand members each, then used his own LinkedIn audience as the main distribution channel. On X he built in public, posting revenue screenshots that doubled as marketing. The product solved one narrow job for one clear buyer, which kept the pitch simple and made word of mouth do the heavy lifting. The quiet lesson: distribution first, then a tool aimed at a crowd you can already reach.

The numbers

In November 2024, about 182 days after launch, Ruben posted MRR of $42,110 and ARR of $501,048, with no outside investment and, in his words, zero lines of code he knew how to write (source). Starter Story documented the same climb, noting EasyGen crossed $33K MRR within its first five months (source). These are founder-reported figures, so treat them as claimed.

What to take from it: if you already have attention somewhere, an audience, a community, an email list, build the tool that removes one specific chore for that exact crowd. Ruben had the LinkedIn audience before he had the product, so launch day already had buyers waiting.