FeedHive

What they built

FeedHive is a social media tool that schedules, recycles, and uses AI to predict and improve your posts. It started Twitter-first and grew into a multi-platform product for creators, agencies, and small businesses. The pitch is simple: write once, let the software handle timing, reposting, and suggestions so a one-person brand can post like a full team.

Simon Hoiberg, a Danish software developer, launched it in February 2021 and built it in public. No venture money, no board, no big launch budget. He validated early with lifetime deals and grew from there.

How they did it

FeedHive was not his first attempt. Before it he built Sigmetic, a tool that tracked software engineer performance from GitHub data. It failed, and he is blunt about why: engineers do not work like that. The lesson carried into FeedHive, where he built for a real, repeated behaviour instead of a theory.

His other signature is restraint. Early on, at just $300 in monthly revenue, he hired a five-person team, burned roughly $50,000 in three months, then let everyone go. That mistake became his most repeated advice: you do not need a big team to build a real business. He kept the operation lean and cost-optimized. At around $20K a month, his server bill was still under $400.

The numbers

• Around $20,000 in monthly recurring revenue, stated publicly in 2022 and corroborated by a third-party estimate of roughly $230K ARR. source
• Server costs held under $400 a month at that revenue, a deliberately lean, serverless-style operation.
• FeedHive became the anchor of a bootstrapped portfolio that Simon now describes as seven figures, alongside later products like Aidbase and FounderStack.

The takeaway is not the tool, it is the operating model: build for real behaviour, stay small, keep costs near zero, and let margin do the work. Revenue figure from his own 2022 post; portfolio context from his site.