Tweet Hunter + Taplio
by Tibo Louis-Lucas
Tibo Louis-Lucas grew Tweet Hunter and Taplio to a combined $8M ARR, about $667K a month, before selling both to Lemlist's parent company.
What they built
Tibo Louis-Lucas built two tools for the same job: getting seen. Tweet Hunter helps you write, schedule and recycle posts on X. Taplio does the same for LinkedIn. Both use AI to draft posts and analytics to show what actually lands, so a founder or creator can grow an audience without hiring a ghostwriter. The bet was simple. If your business depends on attention, software that manufactures attention is worth paying for every month.
How they did it
He grew distribution-first. Tibo built his own following on X, showed the product in public, and used that reach as the launch channel. Rather than chase one perfect product, he ran the same play twice: get Tweet Hunter working, then copy the motion for LinkedIn with Taplio. The two fed each other, since people who want to grow on X usually want to grow on LinkedIn too. That is the repeatable part most solo builders miss.
One audience, two products, the same playbook run twice. The second launch is always cheaper than the first.
“Built Tweet Hunter from scratch, grew to $1m ARR. Then did the same with Taplio. Together they grew to $8m ARR when I left. SaaS isn't about building once - it's about repeating what works, and do it over and over until it doesn't. And that's how you turn code into revenue.”
View on XThe numbers
Tibo posted that Tweet Hunter grew from scratch to $1M ARR, then Taplio followed, and together they reached $8M ARR by the time he left, which works out to roughly $667K a month (source). He later sold both products to Lempire, the team behind Lemlist. Treat the figure as founder-reported, since it is a public self-report rather than audited revenue.
What to take from it: pick a niche where you are already the audience, build the tool you wish existed, then reuse the same engine for the next adjacent audience instead of starting over.
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